Before you sell, merge, or pass your business to the next generation, you need an honest, well-supported answer to one question: what is it actually worth?
The measurable, intrinsic worth of your business — built from its cash flow, assets, market position, and growth outlook, independent of any one buyer.
What a specific buyer actually pays, shaped by their own goals, resources, and how much they want the deal — which can land above or below the underlying value.
Knowing the difference is the foundation for every decision that follows — whether you're negotiating a sale, planning an exit, or simply want an honest read on where you stand today.
Getting to the right number starts with the right insight.
A valuation is built by examining what's actually generating value today, how the business is positioned within its industry, and what its financial future realistically looks like. The right method depends on the business itself — its industry, its size, its income, and what it sells or provides.
A method built on comparing similar past transactions breaks down quickly if your business is a fraction of the size of the deals it's being compared to — at that point, the comparison stops being meaningful.
Getting a valuation right takes real financial expertise — but the numbers only tell part of the story. Whoever performs the valuation also needs a working understanding of:
Let's walk through the numbers together and put a well-supported figure behind it.
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